Internet Marketing

Online marketing, or internet marketing, is really a range of marketing services revolving around the online community.

The purpose of online marketing is to generate leads or sales. There are many different ways to achieve this and most industries are unique.

Search engine marketing

Search engine marketing (SEM), is online advertising. You only Pay Per Click (PPC) on your advert. When managed by a professional, it can be a cost-effective means of driving instant traffic to your website.

Pay Per Click Advertising can increase visits to your website within an hour.

You can have unlimted keywords and phrases, which makes for great testing when combined with our search engine optimisation.

HarveyBrothers are Google Advertising Professionals that offer you:

• Keyword research
• Advert optimised and written by copywriter
• Complete management including monthly reporting
• Free advice on improving conversions to sales or leads
• No setup fee

Affiliate marketing for Australian companies

Affiliate marketing can act as your salesperson, only requiring payment when a sale is made.

Affiliate marketing works by lots of websites displaying your banner or advert on their website. It is in the interest of the affiliate to profit from your advert, therefore most of the time your advert will be in a highly targeted environment. Once the potential customer clicks through the advert to your website and either fills out a form or completes a sale, the affiliate receives commission.

Affiliate marketing is fairly simple to setup, you create an account with an affiliate program and insert some code on your website. If you need help in setting up your affiliate program, or need a flashy (or non-flashy) banner please contact us.

We use and recommend the following programs for Australian businesses:

• ClixGalore
• CheckMyStats
• ClickBank (for ebooks)

Newsletter design and HTML emails

HarveyBrothers offers custom designed newsletters and HTML emails. Email Newsletters are an excellent way of keeping your customers up to date with snippets of useful and newsworthy information about your latest products and services.

Email marketing is predicted to return $48.29 for every dollar spent in 2007. That makes it the most cost effective form of marketing.

HarveyBrothers can extend your brand by designing a HTML newsletter adhering to your corporate identity. If you don't have a corporate identity, let us create one for you.

We look after everything, including:

• custom template design
• managing your contacts
• viewer reporting
• personalising with your customers name
• opt-in subscription - no more spreadsheets to manage!