Branding and Corporate Identity

Brand Development

Creating strong brands and concepts by building an appealling schema and brand personality.

Strategic Branding

Evaluating brands and conducting competitor analysis to define brand architecture and positioning. Brand perception studies can also inform the creation of a brand proposition and core message.

Corporate identity development and control

Developing the visual identity of brands including logotype and visual look and feel, through to creating brand guidelines for on and offline design applications.

Research

Running online surveys and focus groups, including visual and verbal stimulus to prompt valuable feedback from defined audiences and establish key insights for developing brand strategy.